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Digital Marketing
Content Marketing
Content Marketing
Curriculum
8 Sections
23 Lessons
8 Weeks
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Introduction to Content Marketing
3
1.1
Understanding the fundamentals of content marketing and its importance in digital strategy
1.2
Overview of content marketing platforms and tools
1.3
Introduction to content strategy and its role in achieving business objectives
Developing a Content Strategy
3
2.1
Defining target audience personas and understanding their needs and pain points
2.2
Setting SMART goals for content marketing campaigns
2.3
Creating a content calendar and planning content distribution channels
Creative Content Creation
3
3.1
Techniques for generating creative content ideas
3.2
Content formats and types (e.g., blog posts, videos, infographics)
3.3
Developing compelling storytelling techniques for content creation
SEO Optimisation for Content
3
4.1
Understanding search engine optimisation (SEO) principles and best practices
4.2
Keyword research and optimisation strategies for content
4.3
On-page and off-page SEO tactics to improve content visibility and ranking
Content Publishing and Distribution
3
5.1
Content management systems (CMS) and platforms for publishing content
5.2
Best practices for content distribution across various channels (e.g., social media, email, guest blogging)
5.3
Developing a content promotion strategy to maximise reach and engagement
Building Brand Awareness Through Content
3
6.1
Understanding the role of content in brand storytelling and brand identity
6.2
Techniques for integrating brand messaging and values into content
6.3
Leveraging user-generated content and influencer partnerships for brand awareness
Content Analytics and Measurement
3
7.1
Identifying key performance indicators (KPIs) for content marketing success
7.2
Utilizing analytics tools (e.g., Google Analytics, social media analytics) to track content performance
7.3
Analysing data to measure the effectiveness of content marketing campaigns
Advanced Content Marketing Strategies
2
8.1
Content repurposing and content lifecycle management
8.2
Developing long-term content marketing strategies for sustained growth
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