Conversion Rate Optimisation (CRO) - Naija Kopa Konnect

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Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO)

Curriculum

6 Sections
15 Lessons
8 Weeks

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Introduction to Conversion Rate Optimisation
3
Data Analysis for CRO
2
- 2.1
  Identifying key metrics for CRO analysis (e.g., bounce rate, conversion rate, average session duration)
- 2.2
  Utilising Google Analytics and other analytics tools to track and analyse user behaviour
A/B Testing and Experimentation
3
Copywriting and Visual Communication
2
- 4.1
  Importance of persuasive copywriting and visual elements in CRO
- 4.2
  Techniques for crafting compelling headlines, persuasive CTAs, and engaging content
Consumer Psychology in CRO
2
- 5.1
  Understanding psychological principles influencing user behaviour and decision-making
- 5.2
  Applying persuasion techniques such as social proof, scarcity, and reciprocity
Advanced CRO Strategies
3

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Identifying key metrics for CRO analysis (e.g., bounce rate, conversion rate, average session duration)

Understanding the A/B testing methodology and its role in CRO

Vission

To empower Corps members with Digital Skill and connect them with opportunities, enabling them to monetize their skills and thrive during & after their service year.

If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.
—Zig Ziglar

Contact

info@naijakopakonnect.com

+234 (0) 814 360 6264

+234 (0) 810 089 5523

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