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Digital Marketing
Craft Words that Convert – Copywriting
Craft Words that Convert – Copywriting
Curriculum
5 Sections
24 Lessons
8 Weeks
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Introduction to Copywriting
5
1.1
What is copywriting and its role in marketing?
1.2
Different types of copywriting (website copy, ads, emails, etc.)
1.3
The psychology of persuasion and influence
1.4
Understanding your target audience
1.5
Ethics and considerations for responsible copywriting
The Building Blocks of Great Copy
5
2.1
The Building Blocks of Great Copy
2.2
Writing clear, concise, and compelling copy
2.3
The art of storytelling and emotional connection
2.4
Using benefits-oriented language to resonate with your audience
2.5
Calls to action: driving clicks, conversions, and sales
Copywriting for Different Media
5
3.1
Writing persuasive website copy and landing pages
3.2
Crafting engaging social media content
3.3
Creating effective email marketing campaigns
3.4
Writing compelling print ads and brochures
3.5
Adapting your copywriting style for different platforms
Putting it into Practice
6
4.1
Developing a creative brief and understanding project requirements
4.2
Conducting research and gathering information
4.3
Brainstorming and generating copy ideas
4.4
Editing, revising, and proofreading your work
4.5
Building a strong copywriting portfolio
4.6
Finding freelance copywriting work or pitching to clients
Finding freelance copywriting work or pitching to clients
3
5.1
A/B testing and optimizing your copy for performance
5.2
Legal and compliance considerations for copywriting
5.3
Staying up-to-date with industry trends and best practices
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