This Data Analytics for Digital Marketing Course will help you identify your target population, personalise ads, evaluate your campaigns’ efficacy, and optimise your marketing methods.
What you will learn:
- Data visualisation
- Audience segmentation
- Tracking and analysing campaign performance data
- A/B testing
- Predictive analytics
- Business competence
Tools: Microsoft Excel, Tableau, Google Data Studio, Google Analytics, Python (scikit-learn).