Data Analytics for Digital Marketing - Naija Kopa Konnect

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Data Analytics for Digital Marketing

Data Analytics for Digital Marketing

Curriculum

8 Sections
20 Lessons
8 Weeks

Expand all sectionsCollapse all sections

Introduction to Data Analysis in Digital Marketing
2
- 1.1
  Importance of data-driven decision-making
- 1.2
  Introduction to key concepts: data visualisation, audience segmentation, campaign performance tracking
Data Visualisation Techniques
3
Audience Segmentation Strategies
3
Campaign Performance Tracking and Analysis
3
A/B Testing Principles
3
Predictive Analytics in Digital Marketing
3
Advanced Topics in Data Analysis
1
- 7.1
  Cohort analysis, attribution modelling, and funnel analysis
Business Competence and Strategy Integration
2
- 8.1
  Integrating data analysis into overall marketing strategy
- 8.2
  Communicating insights effectively to stakeholders

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Interpreting A/B test results and making data-driven decisions

Predictive modelling techniques (regression analysis, machine learning algorithms)

Vission

To empower Corps members with Digital Skill and connect them with opportunities, enabling them to monetize their skills and thrive during & after their service year.

If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.
—Zig Ziglar

Contact

info@naijakopakonnect.com

+234 (0) 814 360 6264

+234 (0) 810 089 5523

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