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Digital Marketing
Marketing Automation
Marketing Automation
Curriculum
8 Sections
23 Lessons
8 Weeks
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Introduction to Marketing Automation
3
1.1
Understanding the concept of marketing automation
1.2
Importance of automation in modern marketing strategies
1.3
Overview of popular marketing automation platforms and tools
Customer Segmentation Strategies
3
2.1
Importance of customer segmentation in marketing automation
2.2
Demographic, psychographic, and behavioural segmentation techniques
2.3
Practical exercises on segmenting target audiences using real-world data sets
Campaign Management with Marketing Automation
3
3.1
Designing and implementing automated marketing campaigns
3.2
Creating customer journeys and workflows
3.3
Integrating email, social media, and other channels into automated campaigns
Data Analysis and Reporting
3
4.1
Tracking and analysing data generated by marketing automation campaigns
4.2
Key performance indicators (KPIs) for measuring campaign effectiveness
4.3
Utilizing reporting tools to derive actionable insights from marketing data
Lead Generation Strategies
3
5.1
Understanding lead generation and its role in marketing automation
5.2
Techniques for capturing leads through forms, landing pages, and other channels
5.3
Implementing lead generation tactics within automated marketing campaigns
Lead Scoring and Nurturing
3
6.1
Developing lead scoring models to prioritise leads based on engagement and interest
6.2
Implementing lead nurturing strategies to guide prospects through the sales funnel
6.3
Using marketing automation to deliver personalised content and offers to leads
Email Marketing Automation
2
7.1
Designing automated email sequences for different stages of the customer journey
7.2
A/B testing and optimising email campaigns for better engagement and conversion
Social Media Marketing Automation and Project Management
3
8.1
Leveraging marketing automation tools for social media management and scheduling
8.2
Integrating social media into automated marketing workflows
8.3
Project management principles for effectively managing marketing automation projects
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