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- Pay – Per – Click (PPC) Advertising
Curriculum
- 8 Sections
- 24 Lessons
- 8 Weeks
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- Introduction to PPC Advertising3
- Keyword Research and Selection3
- PPC Copywriting Techniques3
- Landing Page Optimisation3
- Bid Placement Strategy3
- Campaign Analysis and Optimisation3
- Advanced PPC Strategies3
- Multi-Platform PPC Campaign Management3
Overview of popular PPC advertising platforms: Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads.
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