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Digital Marketing
Persuasive Storytelling for Marketing
Persuasive Storytelling for Marketing
Curriculum
5 Sections
18 Lessons
8 Weeks
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Introduction to Persuasive Storytelling
4
1.1
The power of storytelling in marketing
1.2
Psychology of persuasion and storytelling
1.3
Understanding your target audience
1.4
Key elements of a compelling story
Crafting Your Story
4
2.1
Character development for marketing narratives
2.2
Building a strong story structure
2.3
Creating conflict and tension
2.4
Using emotion and language effectively
Storytelling Techniques for Different Marketing Channels
4
3.1
Storytelling for social media
3.2
Storytelling for email marketing
3.3
Storytelling for video marketing
3.4
Storytelling for content marketing
Measuring the Impact of Your Stories
3
4.1
Key metrics for storytelling success
4.2
Analysing data to improve your storytelling
4.3
A/B testing different storytelling approaches
Putting It All Together
3
5.1
Developing a storytelling strategy for your brand
5.2
Integrating storytelling into your marketing campaigns
5.3
Building a storytelling culture within your organisation
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