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Digital Marketing
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Curriculum
8 Sections
24 Lessons
8 Weeks
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Introduction to SEO
3
1.1
Understanding the importance of SEO in digital marketing
1.2
Overview of search engine algorithms and ranking factors
1.3
Introduction to SEO tools and resources
Website Structure and On-Page Optimisation
3
2.1
Understanding website architecture and navigation for SEO
2.2
Implementing on-page optimisation techniques (e.g., meta tags, headings, URL structure)
2.3
Conducting website audits to identify on-page SEO issues
Keyword Research and Analysis
3
3.1
Introduction to keyword research tools
3.2
Conducting keyword research based on search volume, competition, and relevance
3.3
Developing keyword strategies for different types of content and pages
Content Generation and Optimisation
3
4.1
Creating high-quality, relevant content optimised for target keywords
4.2
Understanding content formatting and structure for SEO
4.3
Implementing best practices for content optimisation (e.g., keyword density, readability)
Technical SEO Fundamentals
3
5.1
Understanding technical aspects of SEO (e.g., website speed, mobile-friendliness, crawlability)
5.2
Implementing technical SEO best practices (e.g., XML sitemaps, robots.txt, canonical tags)
5.3
Conducting technical SEO audits using tools like Google Search Console and Screaming Frog
Link Building Strategies
3
6.1
Understanding the importance of backlinks in SEO
6.2
Exploring ethical link building strategies
6.3
Evaluating link quality and relevance for effective link building campaigns
SEO Analytics and Reporting
3
7.1
Introduction to SEO analytics tools
7.2
Monitoring key SEO metrics
7.3
Analysing data to identify trends, opportunities, and areas for improvement
Advanced SEO Techniques and Future Trends
3
8.1
Exploring advanced SEO techniques
8.2
Keeping up with evolving SEO trends and algorithm updates
8.3
Developing an SEO roadmap and strategy for ongoing success
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